"Everything you've been told about building
an injury law practice is wrong"

Marketing

Why Failure is Good

4 years ago (October 19, 2013), we created a wildly ambitious marketing goal (a/k/a our “Mission”). We realized that our highest value cases (and biggest legal fees) came from cases referred by lawyers. Rather than wasting time on marketing to the consumers via conventional marketing tactics, i.e., TV, radio, digital ads, we spent every dollar more »

How Lawyers Hunt for Whales

In the movie, “Godfather”, the Consigliere is asked about his law practice and he responds, “I have a special practice—I handle one client.” The Consigliere makes an important point: if you have just one client who sends you a steam of referrals of high value cases on a regular basis, you don’t need anything else. more »

Reserve Your Spot NOW for the Mastermind Experience on November 17th

Ever thought what it would be like to pick the minds of some of the most successful lawyers in the country? Ever wonder what it would be like to get feedback and collaborate with the top lawyers in the country on your biggest marketing and management challenges? By joining the Mastermind Experience, you can leverage more »

Marketing Your Law Firm Like No One Else

Lawyers are copycat marketers. If the big-name law firm has a garish billboard advertisement shouting “I’ll fight for you”, then maybe you should have one too, right? Au contraire, my friend. Copycat marketing is an almost certain path to mediocrity. Perhaps you’re looking for a unique marketing strategy that is dignified, enhances the image of more »

The Best Thing You Will Ever Do in Your Career

Most lawyers just don’t understand. There’s only so far you can go alone—all of the books and seminars can only get you so far. The properly led small group of like-minded lawyers (a/k/a “mastermind”) is hands down the best method for achieving success. There’s just something powerful about sitting face to face with other top more »

The Most Important Thing that Lawyers Do

99% of lawyers take pride in being the consummate technician. Lawyers are proud of their skills as trial lawyers and brag about their war stories in court. But if there’s one thing I’ve learned is that, trial lawyers almost never grasp the most important thing that they do: GET CLIENTS. Scott J. Manning, MBA, a more »

5 Essentials for a Killer Blog Post

A blog is a chance to express your unique viewpoint about an issue that you know more than anyone else. That’s right, the blog is your contribution to the world. Just think, what do you know better than anyone else? Once you’ve got this, you’ve found a vision for your blog. It’s just a matter more »

Why Email SUCKS!

You spend a ton of time writing emails. You obsess making sure every word is just right and you change the text over and over again. But let’s face it, most of our clients won’t even open your email, much less read it. All of your time spent crafting the perfect email has been a more »

HOW TO AUTOMATE THE GROWTH OF YOUR LAW FIRM

The question is simple enough. A lawyer asks a question on a group chat, “What I should do with prospects who don’t have a case?” The response is near unanimous with the group agreeing that the lead is worthless and the lawyer shouldn’t waste any time following up. HUGE MISTAKE! But let’s face the truth: more »

How to Move Beyond Mediocrity

You return from a world-class seminar full of energy and excitement. You can’t wait to get started with your grandiose plans for world domination…or at least making a few changes to your law practice. But when you get back to the office, emergencies start popping up and before you know it, you’re back to the more »

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