“Everything you’ve been told about building
an injury law practice is wrong”

Why Email SUCKS!

You spend a ton of time writing emails. You obsess making sure every word is just right and you change the text over and over again. But let’s face it, most of our clients won’t even open your email, much less read it. All of your time spent crafting the perfect email has been a waste of time. This is why EMAIL SUCKS!

Video Email is a Game-Changer

But it doesn’t have to be this way. Video email conveys a personal touch and lets the recipient see your smile and hear the soft gentle tone of your voice. Face-to-face communication is, and always will be, the most effective way to communicate and studies show that video email gets much higher open and response rates.

BombBomb.com (“BombBomb”) provides a powerful tool for integrating video into your emails. BombBomb sends a 3-second animated preview of the video (instead of a thumbnail image) to entice the recipient to watch. Your clients can see and hear video email and you can send the video as email, a text or share on social media (or all of the above).

With a mobile app, video email can be sent quickly (40-50 seconds) and you can update your clients without writing a single word of text. Even without internet access, you can record a video to your phone and upload the video to your BombBomb account once you have internet-access.

How to Use Video Email

What do you say in an email video? Here are a few thoughts:

  • Great meeting you!
  • Thank you!
  • How are you?
  • Request testimonials/reviews
  • Holidays/birthdays
  • Event invitations
  • Appointment reminder

You can use video email to request client testimonials. Your friends and followers can “reply” with their own video even if they don’t have a BombBomb account. BombBomb integrates with the major Customer Relationship Management (“CRM”) software, i.e., Salesforce.

Automating and Tracking Results of Emails

BombBomb lets you schedule email to be sent at a certain time and date and you can set reminders to follow up if the email is unopened or the video is unwatched, i.e., follow up in one hour if email is unopened. You can track the results of every email you send and receive email notifications when the recipient opens your email and plays the video.

You can record and send email in the moment or you can record, edit and add the video to a Video Library in BombBomb. The Video Library has a “Search” function that puts your videos at your fingertips. You can pre-record videos to a Video Library that you can use to automatically respond to recurring events, i.e., “Thank you for buying my book. You can sign up for our email newsletter in the form below.”

You can add your law firm logo, a head shot, or email newsletter opt-in, to a customized template for your email video. Very cool!

Tips for a Killer Video Email

Video email is not supposed to be perfect. Take chances with video, i.e., make your dog (mine is “Patch”) the guest of your video. Have some fun, get a little crazy and watch the open rates soar.

Add the recipient’s first name in the subject line of the email, i.e., “Hey, Jason, quick question”. A personalized subject line creates curiosity and catches attention.

Make sure the camera lens is at or above eye level. Look at the camera lens (just as if you are making eye contact) and above anything else, SMILE! (thank you, Mitch Jackson, Esq. for this tip).

Send the Damn Video

SEND THE VIDEO. It’s that simple—perfection is the enemy, good is good enough. Get in the daily habit of sending 3 video emails to your friends and clients.

Why is video email powerful? No other lawyers are doing this and that’s precisely why you should.

You have to give this a shot. Try a free two-week trial period with BombBomb.com.

 

 
photo credit: JASElabs Email Campaign via photopin (license)

Leave a comment below telling me what surprised, inspired or taught you the most (I personally respond to every comment). And if you disagree with my take on running a personal injury law firm, or have a specific, actionable tip, I’d love to hear from you.
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