What is the best way to get lawyer referrals? Most lawyers take the easy way—they send a generic letter asking for referrals. This is very ineffective and a waste of paper. A far more effective approach is to give value without asking for anything.
Albany, NY injury lawyer, Patrick Higgins, Esq., mails a quarterly update regarding evidence and procedure to New York lawyers. The ten-page update is full of case summaries from recent appeals and alerts lawyers to changes in New York’s statutory and case law. I always read Patrick’s update for one reason: it is content-rich and useful for my practice (therein lies the secret to effective lawyer-to-lawyer marketing).
Patrick’s simple (but brilliant) update is a great way to stay top of mind with his referral sources and those he wants to turn into referral partners and if nothing else, positions himself as an authority. The update is a win-win for Patrick and his referral partners.
Every lawyer should be following Patrick’s lead!
The Mastermind Experience is a Career-Changer
The Mastermind Experience—Florida (West Palm Beach) will be held on Friday, April 7th.
If you want to get customized solutions to your biggest marketing and management challenges from some of the premier injury lawyers in the country, you will want to join us for the Mastermind Experience. This could be the most powerful thing you will ever do for your career. You can apply at www.MastermindExperience.com
Get John’s Second Book, The Law Firm of Your Dreams
John’s second book, The Law Firm of Your Dreams, is on the printing press and will be available from Advantage Media Group on March 15th. If you’d like a free copy, send an email to the world’s greatest paralegal, Corina Skidmore (email@example.com) with the subject line, “I want ‘The Law Firm of Your Dreams’”.
photo credit: Joe The Goat Farmer 3 Marketing Strategies You Have Never Heard Of via photopin (license)