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Getting Google Juice From Your Case Results

For most lawyer websites, the Case Results are generic with a couple of sentences and very little detail, i.e., “$300k for Car Accident Victim”. No one cares that you settled a car wreck case for $300k. This is a blown opportunity to attract the search engines (Google, Yahoo and Bing) to your website.

Your Case Results should read like a newspaper article with a bold headline and specific details that get right to the point–2-3 paragraphs is enough. You want to teach and educate with Case Results and give your fans specific takeaways.  Always include the location and date of the crash/incident and how the settlement or judgment will benefit the injury victim.

With esoteric terms in the Case Results, i.e., “perforated esophageal dilation”, the search engines will index your web page and it will show up for searches containing those keywords. You might not know what a “perforated esophageal dilation” is, but if that happens to you or your family member, you will be intimately familiar with these medical terms.  And when you search for a lawyer for a case involving a perforated esophageal dilation, guess whose website will show up?

Here are a few recent Case Results from www.ProtectingPatientRights.com:

$2.5 Million for Failure to Diagnose Blood Clot

36-year old female died 3 days after a cesarean section delivery as the result of a blood clot in her lung (a/k/a pulmonary embolism) in Albany County, NY.  Following the cesarean delivery, the new mother began complaining of pain and swelling in her legs.  Leg pain and swelling can be a classic sign of deep venous thrombosis (blood clot in the deep veins of the leg), but the new symptoms were not evaluated by the nurses or doctors at the hospital.  A non-invasive test known as a duplex ultrasound could have detected the blood clot, but the test was not ordered.

Within hours of being discharged from the hospital, the mother suddenly died at home. The autopsy revealed a blood clot in the mother’s lung that had been present in her legs for 2-3 days before her death. The blood clot blocked blood supply to the mother’ lung and caused her death by asphyxiation. Had the blood clot been diagnosed, a vena cava filter and intravenous anticoagulation could have prevented the blood clot from traveling from the mother’s leg to her lung and prevented additional clots.

On July 11th, the case settled for $2.5 million. The settlement funds will provide for an educational trust fund for the mother’s 3-year daughter and a structured settlement trust for her husband.

$675k for Failing to Diagnose Post-Operative Bleed

31-year old male died 2 days after his discharge from the hospital following a gastric bypass surgery in Orange County, NY.  During the 2 days following the operation, the patient had a drop in his blood values (hemoglobin and hematocrit) and blood pressure and an increase in his heart rate (tachycardia). The changes in the patient’s blood values and vital signs should have prompted testing for a post-operative hemorrhage.

Rather than checking for a post-operative hemorrhage with an abdominal CT scan, the surgeon discharged the patient from the hospital.  2 days later, the patient died of a hemorrhage from the surgical site of his gastric bypass. Roughly half of the patient’s total blood volume was found near the site of the surgery.

On June 17th, the case settled at mediation for $675k. The settlement funds will provide for a structured settlement trust for the patient’s wife and provide monthly payments to replace the income provided by her husband.

$325k for Failing to Diagnose Acute Compartment Syndrome

76-year old male had the signs and symptoms of acute compartment syndrome in his left forearm days after a minor procedure in Orange County, NY.  For 3 days before the diagnosis, the patient complained of numbness, swelling, bruising and discoloration and severe pain in his left forearm. Bruising, swelling, pain and numbness are the classic symptoms of acute compartment syndrome (unrelieved pressure to a muscle compartment).

The physicians failed to do any testing for acute compartment syndrome and despite repeated requests, the surgeon refused to come to the hospital to see his patient.  On the morning of the 4th day, a hand surgeon diagnosed acute compartment syndrome and performed an emergency fasciotomy to relieve the pressure in the muscle compartment. As a result of the 3 day delay in diagnosis, the patient was left with irreversible nerve damage in his left forearm.

On June 17th, the case settled at mediation for $325k. The settlement will help provide the patient with funds to purchase a new home.

photo credit: SEO, Search Engine Optimization via photopin (license)

Leave a comment below telling me what surprised, inspired or taught you the most (I personally respond to every comment). And if you disagree with my take on running a personal injury law firm, or have a specific, actionable tip, I’d love to hear from you.