What is more important than Google reviews for your law firm’s digital footprint on the internet? Google reviews are digital gold. If your law firm has 467 Google reviews and your competitors in the Google Local 3-pack have fewer than 10 Google reviews, who will prospective clients call?
You must have a dominant presence in the Google Local 3-pack with Google reviews. If you request at least 1 Google review every day, you will have 500 Google reviews within 12 months. Trust me, if you try this, you will become a believer.
How to Incentivize Your Team to Request Google Reviews
Want to make this process easier? Incentivize your team members to request Google reviews. If a team member receives at least 3 Google reviews as a result of their requests during a calendar month, pay them a bonus of $150.
Post the results of the Google Team Challenge on a white board in your conference room. Next to each team members’ name, please the number of reviews they’ve requested and the number of reviews that they’ve received. Watch the competition heat up!
Make sure each team member is aware that they should ask for a Google review every time they have a good conversation with a new or existing client. Celebrate whenever a team member earns a bonus.
For ease in posting reviews, you should create a URL that will take website visitors to your Google My Business site, e.g., www.ReviewFisher.com.
This is our law firm’s policy for requesting Google reviews. Feel free to use this policy, as you wish.
Our Policy for Requesting Google Reviews
What This Is:
This is our bonus-based compensation policy for requesting Google reviews for our law firm.
Why We are Doing This:
Google reviews are essential for our law firm’s marketing success.
Whenever a prospective client considers calling our law firm, they will first review our Google reviews and our competitors’ Google reviews on the Google Local 3-pack. Based upon our Google reviews, prospective clients will make a decision concerning the best law firm to hire.
If we have more Google reviews than our competitors, the prospective clients will hire us. The prospective clients are essentially “pre-sold” based upon our Google reviews. It’s that simple.
What This is:
This is how you should request Google reviews for our law firm.
Ask every new client for a Google review. Whenever you have a good conversation with a new or existing client, ask for a Google review. There’s one rule: IF YOU DON’T ASK, YOU WON’T RECEIVE.
Sample Email Requesting a Google Review
[Insert name of client or vendor]
“Thank you for taking time to speak with me.”
“When you have a spare moment, would you mind posting a Google review on our firm’s Google profile? (you don’t have to leave a comment if you’d rather not). If so, go to www.ReviewFisher.com, click the blue button “Write a review” and post the review. Will be much appreciated. No worries if you’d rather not.”
“Thank you for the opportunity to serve you.”
[Insert your name]
Our Bonus-Based Compensation Policy for Requesting Google Reviews:
If you get a least 3 Google reviews during a calendar month (e.g., (October 1st to October 31st), you will receive a $150 bonus at the end of the month. Every calendar month, you have the opportunity to earn a $150 bonus.
Upon receiving your first 10 Google reviews, you will receive a $500 bonus.
You will receive a bonus of $500 every time you receive a Google review for our law firm in an increment of 10 reviews (e.g., 20th, 30th, 40th and 50th Google review).
If our firm meets our goal of at least 500 Google reviews by December 31, 2021, and your efforts resulted in at least 10 Google reviews, you will receive a bonus of $500.
Our Honor System for Google Reviews: Whenever you request a Google review, e.g., a verbal or email request, send an email to email@example.com with the client or vendor’s name. I will not question the source of the Google review as long as you notify John Fisher via email with the name of the client’s or vendor’s name.
Special Tip for Google Reviews: The easiest way to get a Google review is to ask for a review from one of our law firm’s vendors. A vendor is any person or company that makes money from our law firm. This can be a stenographer, videographer, software provider, our janitor, etc.
Our Goal for Google Reviews: As of October 17, 2021, our law firm has 467 Google reviews. Our goal is to have at least 500 Google reviews before December 31, 2021. To achieve this goal, we need your help.
Our Benchmarks for Google Reviews: Our goal is to receive at least 1 Google review for every calendar day. From October 1st to October 31st, our goal is to receive 31 Google reviews. Every quarter we do a check-in to see how we’re doing.
A SMALL FAVOR TO ASK:
If you found this article helpful, would you mind posting a review on our firm’s Google profile? (you don’t have to leave a comment if you’d rather not). If so, go to www.ReviewFisher.com, click the blue button “Write a review” and post the review. Will be much appreciated. No worries if you’d rather not.