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3 Reasons Why Your Law Firm Should be in the Metaverse

Virtual offices are a place where lawyers can meet with clients for business or socializing.  In the metaverse, you can walk around—virtually as if touring a gallery or museum. Law.com describes the metaverse as “the combined network of 3D virtual worlds in which people work, play and socialize.”

You can purchase digital real estate in the metaverse, and three of the top places to buy property are Superworld, Decentraland and the Sandbox.  You use blockchain technology (Ethereum) to buy the virtual land.

Is the metaverse the future? Nike bought digital land in Superworld and Facebook changed its name to “Meta”. Maybe Nike and Facebook are onto something.

The First Personal Injury Law Firm in the Metaverse

Grungo Colarulo, LLC, a plaintiff’s firm in Cherry Hill, New Jersey, opened their virtual office in Decentraland in December, 2021.  Building the virtual office was child’s play. Grungo’s architect and builder was his 11-year old daughter.

“We believe the metaverse has the same game-changing potential [that social media had the late 2000s] and are putting our virtual flag in the ground today for that very reason.”

“The sooner you get boots on the ground, the sooner you can understand what’s going on there.”

Rich Grungo, Esq., Grungo Colarulo, LLC, Cherry Hill, New Jersey

With the opening of this office, located at Parcel -36, 150 in Decentraland, Grungo Colarulo is the first injury law firm to establish an office in the metaverse. The virtual office offers educational information about injuries and employment discrimination.


You can set up a digital billboard and sell advertising on your billboard in the metaverse.

“The idea, at a minimum, is to show clients that you’re smart and familiar with the metaverse. We want to show our clients: We know this world; look, we bought in this world; and we can help them navigate this world.”

Rich Grungo, Esq., Grungo Colarulo, LLC, Cherry Hill, New Jersey


Second, is the metaverse’s potential as a communication channel. Grungo Colarulo, LLC’s metaverse office will be a place for lawyers and clients to meet for business or social occasions and also a place to share information.

“It’s about community and relationships. The metaverse is another community, so it’s another opportunity to develop relationships in another world.”

Rich Grungo, Esq., Grungo Colarulo, LLC, Cherry Hill, New Jersey

Rich Grungo adds, “Everybody wants to talk about it. Everybody is curious about it. So, just from a relationship development perspective, it’s 100% worth it.”

Reason #3:  FREE PRESS

If nothing else, opening a law office in the metaverse will generate good press for your law firm. Grungo Colarulo was featured in Fortune.com as the first personal injury law firm in the metaverse (“The metaverse gets its first personal injury lawyer”, Fortune.com, 12/13/21).

Make the Metaverse Part of Your Strategic Plan for 2022

Still not convinced?  You’ve been warned: “If the metaverse is not part of your strategic plan for 2022, you’ve got a blind spot.” Rich Grungo, Esq., Grungo Colarulo, LLC, Cherry Hill, New Jersey

Leave a comment below telling me what surprised, inspired or taught you the most (I personally respond to every comment). And if you disagree with my take on running a personal injury law firm, or have a specific, actionable tip, I’d love to hear from you.