Marketing

How to Build Your Empire

Building the law firm of your dreams begins by defining your “Ideal Client”. Your Ideal Client is not the injury victim with the multi-million $ case. Your Ideal Client is the person who sends you a steady stream of new, high quality cases. Think QUALITY OVER QUANTITY. Just 2-4 highly influential referral partners are all more »

The Power of a Mastermind

By john Leave a comment

The first thought that came to mind was, “What the hell am I doing here?” Inside the Arizona headquarters of one of the leading companies in the country (Infusionsoft), I sat with 20-plus internet entrepreneurs sharing best secrets and advice for internet marketing. The internet gurus came from Australia, South Africa, United Kingdom and a more »

A List-Building System that Pays for Itself

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Building a tribe of raving, loyal fans is the #1 objective of any lawyer. Your good work is not nearly enough to build a tribe—you have to stay “top of mind” with your referral sources as often as you can. You have to reach out to your fan base with valuable tips and advice that more »

Becoming a Rock Star with a Book

By john Leave a comment

At the end of a jury trial, the defense lawyer asks to meet privately with the Judge (my wife). In the Judge’s chambers, the defense lawyer tells the Judge: “Now that the trial is over, I’ve got to tell you something. I’ve read your husband’s book [The Power of a System] and I make every more »

The ONE THING that will Virtually Guarantee Lawyer Referrals

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Lawyer referrals are marketing gold. When you receive a referral from a lawyer, you receive a set of medical records, a cover letter setting forth the theory of liability and the client comes to you with the stamp of approval that you are the perfect lawyer for their case. There’s no way you can screw more »

What They're Saying...about The Power of a System
- It is as if he is standing over your shoulder, advising you on how to set up your office to be successful.
  The book is very detailed and provides everything you need to build a successful practice.
  
  The book is going to make a difference—a big difference—in my practice.
  Michael R. Wadler, Esq.
  Harberg, Huvard, Jacobs & Wadler, LLP, Houston, Texas
- “How often do you get a “real” inside look at a successful lawyer’s practice?
  This is basically his office manual in book form...This is an amazing book.”
  Ben Glass, Esq.
  Ben Glass, Law, Fairfax, Virginia
- “I absolutely love your book…I am outlining office procedures I need to implement.
  I keep looking to your System for guidance.”
  Philip J. Gibbons
  Gibbons Law Group, Indianapolis, Indiana
- “I spent a good part of my vacation reading your book and it is amazing how much great
  information you covered. I will have my paralegals read it.”
  Steven I. Gottlieb, Esq.
  Moran & Gottlieb, Kingston, New York
- “Great book. Can’t put it down.”
  Joseph E. O’Connor, Esq.
  Mainetti, Mainetti & O’Connor, P.C., Kingston, New York
- “Interesting and very informative.”
  Andrew G. Finkelstein, Esq.
  Finkelstein & Partners, Newburgh, New York
- Excellent read and an inspiration to me as a sole practitioner to continue the quest for a “better mousetrap”…I hope to institute many of your platforms in my practice.
  Brendan F. Baynes, Esq.
  Baynes Law Firm, PLLC, Ravena, New York
- I am impressed by your business strategy and clear understanding of how to use content marketing to achieve your goals. The concept of getting others to refer potential clients to you in this manner has to be a unique approach among attorneys and your techniques for making that happen are simple on one hand and I think pretty ingenious on the other.
  
  You will soon, no doubt, have lots of imitators.
  William B. Westwood, M.S.
  Westwood Medical Communications, Albany, New York