“Everything you’ve been told about building
an injury law practice is wrong”


5 Secrets to Winning Your Next Malpractice Case

The statistics are scary.  Only 23% of jury verdicts favor the plaintiff in New York in medical malpractice cases.  And it’s not hard to imagine why: the public is exposed to an endless barrage of media stories about frivolous lawsuits. The media doesn’t care about the truth—their only concern is bold headlines that grab attention. Unfortunately, more »

The Scariest Day of My Life

 June 2nd, 2010.  One of the scariest days of my life. On this day, I got the news that rocked me.  During a routine day at my law firm, I was called into a meeting with the senior partners. The meeting began with small talk, and then one senior partner looked me squarely in the eyes more »

7 Guerilla Marketing Tips…that Won’t Cost You a Penny

The scenario is one that we’ve all faced: a young lawyer is just opening a new practice and doesn’t have a penny to spare for marketing. The question is simple, what can the young lawyer do to get clients that won’t cost a penny? Turns out, the most effective marketing doesn’t cost anything.  You won’t need more »

The Most Powerful Skills Your Children Need

​What is the topic that has the greatest utility for everyday life? Interpersonal skills. Interpersonal skills are not taught at universities. You are left alone to figure this out for yourself. But where do you begin? Dale Carnegie’s 1937 classic book, “How to Win Friends & Influence People” is the most powerful non-scripture book ever written. more »

9 Foolproof Steps for Mastering the Intake Process

​Intake is more important than marketing. If you haven’t mastered intake, you are losing clients RIGHT NOW. Your marketing dollars won’t generate $ unless you’ve mastered intake. The first step is documenting your intake process. Namely, what is supposed to happen when a new client contacts your law firm and who is supposed to do it. more »

How to Master the Art of Intake

 We can all agree that intake is critical for our law firms. If you don’t master intake, your marketing efforts don’t matter and you are losing potential clients every day. But the question is, what are you doing to improve your intake process? These are our firm’s 10 Rules for Intake and delivering an exceptional client more »

A Special Holiday Gift for You!

On January 8th, I challenged a friend, Craig Goldenfarb, Esq., to a game (“the Google Challenge”): the first law firm to 500 Google reviews wins. Both law firms began with a little more than 100 Google reviews. Craig owns an amazing 70-employee plaintiff’s law firm in South Florida and well, I don’t. Safe to say, I more »

The Magical Power of the Mastermind

The two partners of a start-up law firm were honest and scared. Turns out, one partner confessed that he wasn’t sure he had the $ to attend a mastermind.  But the two partners realized that the growth of their law firm had to be a priority, so they found the $ and time to attend more »

How to Win Your Next Trial During Jury Selection

It was my first trial. While the stakes were not particularly high, I had every intention of doing my best.  On a yellow legal pad, I had a list of every question that I intended to ask during jury selection.  One by one, I went through the questions during jury selection and repeatedly looked back more »

A Treasured Gift from a Father to His Son

As a senior in high school, I received a special gift from my father.   As I was about to leave my home for college, my father handed me a 14-page handwritten letter that contained his best advice for his son.  The letter contained quotes from Shakespeare, snippets from classic literature and candid confessions about things that more »