The ultimate goal is to differentiate your law practice from every other lawyer. Easier said than done, right? But here’s one thing you can do now that will instantly make your practice different.
In New York, lawyers are ethically permitted to accept complete responsibility for case expenses in the event there is no monetary recovery, i.e., you lose the case. And let’s face a simple truth, our clients (at least 99% of them) don’t have the assets or income to reimburse us for cases expenses if you they lose their case. Then why do we still insist that our clients are responsible for case expenses when you know they won’t be able to pay them?
You should use your retainer agreement to accept sole responsibility for case expenses (called “disbursements” in New York) if there is no recovery of money. My retainer agreements read,
If there is no recovery of money whether by settlement, judgment or otherwise, the Client will not be responsible to reimburse the Attorney for case expenses incurred before and during the lawsuit.
By accepting sole responsibility for cases expenses in the event there is no monetary recovery, you just became different from every other injury lawyer in your town. But you can’t stop there—you have to educate prospective clients about the key differences between you and every other law firm. Specifically, you won’t send them into bankruptcy if they lose their case.
Rather than using the same ole’ boilerplate retainer agreement that you’ve always used, think outside-the-box with a client-friendly retainer agreement that actually safeguards their interests (instead of your’s).
How can we help you become more awesome?
What if there was a book about law office systems, management and marketing that leaves no secrets behind?
A book that will give you systems for every aspect of your practice, so your law firm runs like a finely tuned sports car while you’re on vacation. Yes, a book that Ben Glass, Esq., the nation’s leading marketing guru calls, “amazing”.
Now, for the first time ever, this book exists. The Power of a System: How to Build the Injury Law Practice of your Dreams is crammed full of 328 pages of cutting-edge, “you’ve never heard this before”, inside secrets about law office systems, management and practice and for only $26.99 it can be your’s (heck, we even rush the book to you by Federal Express for FREE if your order from our website, www.ultimateinjurylaw.com).
Now, go to the home page of www.ultimateinjurylaw.com and order your copy of The Power of a System. Let’s get started building the injury practice of your dreams NOW!
P.S.: And by the way, if you’re not absolutely thrilled with The Power of a System, just send it back to me. You’ll get your money back plus $25.00 just for reading my book (sounds crazy? Read the book!) No questions asked and no strings attached!