What is the real purpose of a website for your law practice? No, it has nothing to do with fancy graphics and award-winning logos or the self-glorification of you and your partners. The only purpose of a website is to get clients and make money.
But how do you get total strangers to pick up the phone to call you with a new case? You have to make it simple for consumers to get immediate feedback from you, so they stop their internet search for lawyers and start a conversation with you. Is this hard to do? Actually, it’s brain-dead easy.
The Best Way to Convert Website Visitors into Paying Clients
I use a live chat service called Ngage Live Chat (highly recommended!). The “live-chat” box appears on every page of my website within 5-10 seconds after a visitor arrives at my website. The opt-in box reads, “Are you just browsing or would you like to speak with us?” and the consumer must answer “yes” or “no”. If the web visitor answers “yes”, they begin an email chat with a representative of Ngage Live Chat about their question or new case.
This live chat feature on your website almost forces the consumer/injury victim to engage with you (really a representative of Ngage) immediately. Within minutes of the “conversation”, Ngage Live Chat sends you an email listing the basic facts of the new case and the name and contact information of the new client. From there, it is up to you whether you want to reach out to the prospective client to talk further.
You only pay for the new case referral if the new client is in your geographic region and has a potential case in your practice area. So, you’re not wasting money on web visitors who are just idly goofing off on your website. Ngage Live chat is a no-brainer as the best way to convert website visitors into paying clients for a lawyer website.