“Everything you’ve been told about building
an injury law practice is wrong”


What Lawyers Don’t Understand about Facebook

When it comes to social media, most lawyers just don’t have a clue. Lawyers brag about their big settlement or verdict, but with the exception of your mother and maybe your spouse, no one cares.  This is what lawyers don’t understand about social media. Your friends and followers want to see your human side, especially your more »

4 Things You Need for the Perfect Deposition

If a deposition is important enough to take, then it’s important enough to videotape.  If you’re not videotaping the depositions of the defendant and non-party witnesses, now is the time to start.   But that’s just scratching the surface of an effective videotaped deposition.  You need equipment that will simultaneously show photos, documents and the more »

How to Plan for the Future of Your Law Firm

A strategic quarterly planning day is a day spent with your key team members focusing on the biggest challenge facing your law firm. Your team focuses on a single objective (a/k/a “rallying cry”), e.g., intake system for new leads, and you collaboratively share ideas for improving the process.  There is no more valuable use of more »

A Story of Love

In the tiny, cramped doctor’s office, my wife and I wait to get the news that would change our lives forever.  Our fate rests in the hands of a doctor who we barely know.  The doctor walks into the room and tells my wife and I, “I’ve got good news and bad news. The bad news more »

How to Write a Best Selling Book for Lawyers

Alone in a cramped, musky motel room in Virginia, I get a phone call from a trusted referral partner. My referral partner gets right to the point by saying, “I’ve got a new case for you.”  The new case has everything: clear liability and massive damages; there is only one problem: I am in Virginia more »

What I Learned in Africa

As our SUV made its way through pothole streets in a shanty town in Namibia, the thought occurred to me, “Something’s not quite right.”  We passed cardboard houses patched together by tape and string and children playing soccer with a small ball in the rock-strewn muddy street. The “homes” had no water, sewage or electricity, more »

The Easiest Business Development Strategy

This is the easiest business development strategy that will generate new [and returning] business in the shortest amount of time.  Develop an exhaustive list of every client you have represented in the past. Each week, i.e., on the weekend when you are planning your coming week, list 10 to 15 names and phone numbers of more »

How to Make the Perfect Pitch for Free Press

There’s nothing like free press.  Whether it’s print, TV, radio or even online—when you are in the media spotlight, you’re a star.  Your friends scratch their heads wondering how you got the celebrity spotlight on local TV or a guest column in the newspaper. There are secrets to getting free press. And it begins with a more »

How to Create a Powerful Mastermind of Your Peers

After walking off the stage to a thunderous applause, the public speaker approaches Tony Robbins and asks a question which he has struggled to answer, “Tony, I don’t get it. I do the same things you do, but you make 8-figures and I make 7-figures. What am I doing wrong?” Tony Robbins asks, “Who do you more »

A Kinder, More Compassionate Way to Evaluate Employees

 Employees find evaluations demeaning. Employees begrudgingly sit through the employee evaluation, nod their head in seeming agreement with your critique and leave the meeting wanting to kill you. This, my friend, is counterproductive. Employee evaluations should help your employee—not antagonize them.  It’s not about judging—you should provide kind and caring counseling.   But how can you compassionately more »