Development
A Holiday Gift that Your Referral Partners Will Never Forget
When it comes to holiday gifts, lawyers think alike. Whether it is a box of nuts or a fruit basket, the holiday gifts are pretty much the same. Boring! Hey, the thought was good, but the gift gets added to a pile of goodies and quickly forgotten. What if you had a holiday gift that more »
4 Steps for an Incredibly Productive Day
There is only one thing that is irreplaceable: TIME. And everyone has the same 24 hours in a day, 168 hours in a week (even Bill Gates and Mark Zuckerberg do not have a single minute more than you). It’s what we choose to do with our time that makes a difference. You excel when more »
The Hidden Truth About the Practice of Law
As our firm’s partners sat around a long table at the “all hands-on deck” meeting, the question was simple: how many trials do you have scheduled in the next 12 months? The news wasn’t what anyone wanted to hear. Each of the lawyers stare down while softly mumbling they only have a couple of trials more »
How to Chart the Future of Your Law Firm
It’s easy to think that you don’t need an organizational chart for the growth of your law firm. You’re not a mega-corporation and an organizational chart is nothing more than a fancy corporate document that the employees ignore. Not so fast, my friend. Four years ago, I spent a day at a mastermind at Infusionsoft, more »
My Lifetime of Failure
This was one meeting I did not want to attend. After a string of defense verdicts, my new law firm’s prospects were bleak. Our line of credit was maxed out (as well as my credit cards) and there were no “A” cases on the horizon for trial. Things could not have looked worse, but I more »
MASTERING THE ART OF LINK-BUILDING
You’ve heard the expression a million times about internet marketing: content is king. Yesterday’s news, right? But creating educational content on your website is not the only thing that Google wants–search engine optimization (SEO) consists of CONTENT plus LINKS from authoritative websites. Who links to your site and how they link to it are more more »
Why Failure is Good
4 years ago (October 19, 2013), we created a wildly ambitious marketing goal (a/k/a our “Mission”). We realized that our highest value cases (and biggest legal fees) came from cases referred by lawyers. Rather than wasting time on marketing to the consumers via conventional marketing tactics, i.e., TV, radio, digital ads, we spent every dollar more »
How Lawyers Hunt for Whales
In the movie, “Godfather”, the Consigliere is asked about his law practice and he responds, “I have a special practice—I handle one client.” The Consigliere makes an important point: if you have just one client who sends you a steam of referrals of high value cases on a regular basis, you don’t need anything else. more »
How to Prepare Your Client for Trial
Your clients have no idea what to expect at trial. A trial can be very intimidating and scary for your clients, and many will ask you to settle just to avoid a trial. This creates a problem—the defendants’ settlement offer is either non-existent or sucks and you don’t want to settle for a fraction of more »
How to Give the Speech of Your Life
There are only two rules of public speaking: BE REAL and TELL A PERSONAL STORY. A personal story creates an instant bond and rapport with the audience. By starting out with a personal story, you’re opening up to the audience and connecting with them on an emotional level. What’s nonnegotiable is that your presentation needs more »
