"Everything you've been told about building
an injury law practice is wrong"

Articles

Link-Building for Maniacs!

Links to your website are critical to the search engines.  The search engines (Google, Yahoo and Bing) have algorithms that judge your website by the number of inbound links, i.e., websites that are linking to a page of your website.  Links build the authority of your website with the search engines and increase web traffic more »

The Most Important Thing You Should Do for Your Lawyer Website

The #1 goal of a lawyer website (or any website for that matter) is simple: you want to build a herd of raving fans who love what you do and want to hear everything you’ve got to say.  Diehard fans who will share your blog posts, FAQ’s and articles with their friends, “like” your Facebook more »

The Magic Formula that Guarantees 5-Star Online Reviews

At the end of a case, love is in the air.  Your clients are thrilled with the outcome and they swear allegiance to your law firm for life.  You’re feeling good and you don’t want ruin the moment by asking for a testimonial.  A few months pass and the case is forgotten by your clients more »

What’s Your Dream?

You happen to run into a former classmate from law school in court and after catching up you ask, “How’s everything going with the firm?”  The answer is almost always the same, “It pays the bills.”  It seems as though many of us are on the same career paths: pay the bills, put the kids more »

Taking the Guesswork Out of Hiring

You’re always surprised, but you know you shouldn’t be.  The superstar legal secretary that you just hired isn’t quite working out.  As you walk by her desk, you notice that she is pecking at her keyboard with one finger (not quite the typing proficiency you expected).  The bad news trickles in—your new “superstar” can’t type more »

Burn Your Annual Goals Into The Ground

It’s the day before your summer vacation.  You have work that just has to get done before you leave and you are laser-beamed focused on getting them done.  You refuse to allow any outside interruptions or distractions; you refuse to take unscheduled phone calls, respond to email or check your social media. You work like more »

Creating A Culture Of “Wow” For Your Clients

CREATING A CULTURE OF “WOW” FOR YOUR CLIENTS (How to Build a Raving Fan Base) For some crazy reason lawyers think their job is to deliver a great result for their client. In the world of personal injury, this means a big settlement or verdict that will pay for your client’s loss of income and more »

A Conversation That Changed My Life

A CONVERSATION THAT CHANGED MY LIFE Just a couple of weeks into my junior of high school in the fall of 1982, I was sitting at my desk in social studies class waiting for class to begin, when my teacher, Brother Armand, sat down across from me.  With his face just a couple of feet more »

The Radical Solutions-Based Model For Your Success

THE RADICAL SOLUTIONS-BASED MODEL FOR YOUR SUCCESS (How to Get Your Top Cases to Trial Quickly Using a Solutions-Based Model) So often you focus on the things you don’t do well in a lawsuit.  Like many, you might take too long to serve the bill of particulars and discovery responses or you might not schedule more »

How a Young Trial Lawyer Grew Up

HOW A YOUNG TRIAL LAWYER GREW UP (The HUGE Competitive Advantage that ALL Plaintiffs’ Lawyers Must Exploit) It was a young lawyer’s first trial…and I was scared to death. Just a couple of years out of law school, my big chance to try my first case was offered by the senior partner at my old more »

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