“Everything you’ve been told about building
an injury law practice is wrong”


365 Marketing Tips for Lawyers in 2020

For every day of 2020, we will give you one tip for marketing your law firm.  From tips for getting your best cases to trial to creating your online wiki-style website for your firm’s policies and procedures, you’ll get everything I’ve got over the next 365 days in 2020. Here’s a sample of a few of more »

Our Christmas Story

​We had done everything necessary to pull it off, and on Christmas Eve, we were finally ready. We rented the Santa suit, including his beard, boots, belt, glasses, hat and wig. Now, we were ready to see if was going to work. On Christmas Eve, Lisa and I piled toys into Santa’s bag and we had more »

Unleashing the Power of Facebook Ads for Your Law Firm

 Let’s face it, your chance of getting a new client through your website is a roll of the dice. There are millions of websites and the Google algorithm is a mystery—one day your website ranks #1 in a Google search and the next day, it’s booted off the first page of the search rankings. And more »

The Best Investment You Will Ever Make in Your Career

 The Mastermind Experience is a small group of high achieving lawyers who collaborate best practices in the marketing and management of a law firm.  Our mastermind is an investment in your future—professionally and personally, and could very well be the best thing you ever do for your career. The next Mastermind Experience will be held at more »

Measuring the Health of Your Law Firm

Are you operating a world class law firm, or just winging it? There’s only one way to find out.  Grade your law firm on a scale of 1 to 5 in the following categories (1 is weak and 5 is strong)*. Be honest. #1:  Vision & Purpose: You have a clear vision/purpose in writing that has more »

The Best Way to Prepare for Trial

 The Best Way to Prepare for Trial Many (if not most) trial lawyers begin serious preparation for trial in the week, if not days, before trial.  When you do this, your clients and witnesses won’t be prepared to testify at trial and you’ll face legal and evidentiary issues that you’re not prepared for.  This is a more »

Managing Your Law Firm by the Numbers

 Whatever gets measured, gets improved. If you don’t measure your numbers for marketing, case management and finance, you won’t identify the flaws in your systems. And that, my friend, is a problem. By identifying a few rocks for every department of your law firm, you have a scorecard that you can use to measure your progress. more »

The Power of a Mastermind

September is national Self Improvement month.  And there is nothing more powerful for self-improvement than a mastermind. The concept of a mastermind was introduced by Napoleon Hill. The mastermind concept was inspired by Napoleon Hill’s many conversations with the highly successful businessperson, Andrew Carnegie, who attributed his entire fortune and success to his mastermind group. In his more »

3 Simple Steps for Making Dreams Come True

 Writing your dreams on paper increases the likelihood that you will achieve them.  A Harvard goal setting study in 1979 showed that prior to graduation:84% of the class had no goals at all13% of the class had set written goals, but had no concrete plans3% of the class had both written goals and concrete plans10 more »

Why Every Lawyer Should Be on Facebook

Most lawyers don’t understand Facebook.  For most lawyers, Facebook and Instagram are mindless playthings for millennials and have nothing to do with the practice of law.  If lawyers want to bury their hands in the sand, it’s their loss. Facebook is everywhere.  Just check out these numbers:There are 2.41 billion active users on Facebook—74% of which more »