“Everything you’ve been told about building
an injury law practice is wrong”


Little Things that Make a World of Difference

Every lawyer wants the shiny new object in marketing. The shinier, the better. But the fancy, new marketing toy inevitably disappoints and you end up back at the drawing board. Truth is, nothing works better than old school marketing. So, let’s brush off the marketing toolbox and go back to basics. These little tips can more »

The Secret Weapon for Marketing Your Law Firm

At a partners’ meeting at my former catastrophic injury law firm, one of the senior partners asks about my plan to write a book for lawyers. Unsure how the idea would be received, I tell the partners about my plan for a book with my best tips for marketing and managing a plaintiffs’ injury law more »

5 Cost Cutting Tips for a Trial Lawyer

Running a plaintiffs’ personal injury law firm is damn expensive. By the time you get a case to trial, you might be hoping for a settlement just to pay off the case expenses. Been there, done that. But it doesn’t have to be this way. Here are our top 5 tips for cutting the costs more »

How to Say Goodbye to an Employee

June 2nd, 2010 was the day I was fired from the only job I ever wanted. The day seemed like any other with no sign of trouble, but then I was called into a meeting with the senior partners, who broke the news, “John, it’s time we part ways.” After clearing out my office and more »

A Hard Story to Tell

On the day that I was fired from a nationally prominent catastrophic injury law firm on June 2, 2010 (yes, I will always remember the exact date), I didn’t know where to turn. Even my co-workers and friends at the firm politely declined when I asked for their help moving my stuff out of my more »

The Secret to Building a Multi-Million $ Injury Law Firm

Injury lawyers face the same dilemma. You want the catastrophic injury cases with strong liability and tons of insurance coverage, but you feel compelled to accept slip and fall and soft-tissue motor vehicle wreck claims. You don’t think you’ll get the huge cases without taking the small ones that pay the bills. Sound familiar? There’s more »

The Brutal Truth about Lawyer Marketing

Lawyers copy each other’s marketing tactics and figure that they should do what every other lawyer is doing in their town. WRONG! If you copy every other lawyer, you will be just like them: fighting for scraps and wondering where you will get your next case. What if you thought outside the box and spent more »

The Universe at Your Fingertips…One Tweet at a Time

On Twitter, you are just one Tweet from getting noticed. On Twitter, a lawyer can make it her mission to find all the right people in the media, e.g., bloggers, TV and radio producers, news reporters of legal publications, etc. Four Steps for Building Relationships with Influencers Do this—search, click, investigate and DM. Direct message more »

A Nightmare on Elk Street

If I could have crawled under the counsel’s table or magically disappeared, I would have. Unfortunately, neither was an option. My star expert witness is doing his best to answer questions about his notes and emails during cross-examination. The defense lawyer asks about each note in painfully slow fashion. Mr. Defense Lawyer asks the “star” more »

Livestreaming Your Ass Off

There is nothing lawyers do worse than social media. Trial lawyers boast about their big settlement or verdict and their 5k Facebook friends collectively roll their eyes. Here’s the problem: no one cares about you (except possibly your spouse). Bragging is boring, so how do you build a herd of raving fans who will crave more »