“Everything you’ve been told about building
an injury law practice is wrong”


How to Create Entrepreneurial-Minded Associates

It is the classic mistake made by law firms. The principals are the rainmakers and the associates do the grunt work (e.g., depositions, trials, etc.) There’s just one problem: this doesn’t work. If only a few lawyers are bringing in the business, the law firm is dependent on only a few lawyers to survive. Every more »

A Question that Can Change Your Life

When you change your habits, you change your life. But the rest of the world rarely cooperates with your grand plans, as you get bombarded with distractions and interruptions throughout the day. It doesn’t have to be this way. Change does not happen without accountability. When you know that you have to report your progress more »

The (Almost) Foolproof System for Fixing Mistakes

Whenever you have a big settlement or verdict, it’s party time. There’s plenty of love in the air and high fives…but little is accomplished. There’s nothing wrong with an occasional celebration, but your goal should be to make small, incremental improvements in your law firm, ideally every day. Rather than focusing on your success, focus more »

A Holiday Gift that Your Referral Partners Will Never Forget

When it comes to holiday gifts, lawyers think alike. Whether it is a box of nuts or a fruit basket, the holiday gifts are pretty much the same. Boring! Hey, the thought was good, but the gift gets added to a pile of goodies and quickly forgotten. What if you had a holiday gift that more »

4 Steps for an Incredibly Productive Day

There is only one thing that is irreplaceable: TIME. And everyone has the same 24 hours in a day, 168 hours in a week (even Bill Gates and Mark Zuckerberg do not have a single minute more than you). It’s what we choose to do with our time that makes a difference. You excel when more »

The Hidden Truth About the Practice of Law

As our firm’s partners sat around a long table at the “all hands-on deck” meeting, the question was simple: how many trials do you have scheduled in the next 12 months? The news wasn’t what anyone wanted to hear. Each of the lawyers stare down while softly mumbling they only have a couple of trials more »

How to Chart the Future of Your Law Firm

It’s easy to think that you don’t need an organizational chart for the growth of your law firm. You’re not a mega-corporation and an organizational chart is nothing more than a fancy corporate document that the employees ignore. Not so fast, my friend. Four years ago, I spent a day at a mastermind at Infusionsoft, more »

My Lifetime of Failure

This was one meeting I did not want to attend. After a string of defense verdicts, my new law firm’s prospects were bleak. Our line of credit was maxed out (as well as my credit cards) and there were no “A” cases on the horizon for trial.  Things could not have looked worse, but I more »


You’ve heard the expression a million times about internet marketing: content is king. Yesterday’s news, right? But creating educational content on your website is not the only thing that Google wants–search engine optimization (SEO) consists of CONTENT plus LINKS from authoritative websites. Who links to your site and how they link to it are more more »

Why Failure is Good

4 years ago (October 19, 2013), we created a wildly ambitious marketing goal (a/k/a our “Mission”). We realized that our highest value cases (and biggest legal fees) came from cases referred by lawyers. Rather than wasting time on marketing to the consumers via conventional marketing tactics, i.e., TV, radio, digital ads, we spent every dollar more »