“Everything you’ve been told about building
an injury law practice is wrong”

Author Archives: john

How to Make Your Future Bigger than Your Past

The question is simple enough.  A young lawyer plans to open his own law firm and wants to know what he should do first. In a Facebook group for lawyers, the answers randomly flow in—e.g., build a website, hire a paralegal, etc.  It seems that everyone has a different point of view when it comes more »

6 Questions Every Plaintiff’s Lawyer Should Ask During Jury Selection

When the Judge limits the time for jury selection and you have to get right to the point, consider asking these questions. Question #1:  Intentional vs. Inadvertent Wrongdoing “This is not a medical malpractice case; this is a medical negligence case.” Why You Should Ask This Question: Jurors must understand that you are not claiming intentional wrongdoing by more »

How to Make Your Wildest Dreams Come True

How to Make Your Wildest Dreams Come True When you were a kid, you had the wildest, craziest dreams.   You wanted to be the centerfielder for the Yankees or the President of the United States, but then something strange got in the way: your parents, teachers and friends told you to stop dreaming.  Not in those more »

What Lawyers Don’t Understand about Facebook

When it comes to social media, most lawyers just don’t have a clue. Lawyers brag about their big settlement or verdict, but with the exception of your mother and maybe your spouse, no one cares.  This is what lawyers don’t understand about social media. Your friends and followers want to see your human side, especially your more »

4 Things You Need for the Perfect Deposition

If a deposition is important enough to take, then it’s important enough to videotape.  If you’re not videotaping the depositions of the defendant and non-party witnesses, now is the time to start.   But that’s just scratching the surface of an effective videotaped deposition.  You need equipment that will simultaneously show photos, documents and the more »

How to Plan for the Future of Your Law Firm

A strategic quarterly planning day is a day spent with your key team members focusing on the biggest challenge facing your law firm. Your team focuses on a single objective (a/k/a “rallying cry”), e.g., intake system for new leads, and you collaboratively share ideas for improving the process.  There is no more valuable use of more »

A Story of Love

In the tiny, cramped doctor’s office, my wife and I wait to get the news that would change our lives forever.  Our fate rests in the hands of a doctor who we barely know.  The doctor walks into the room and tells my wife and I, “I’ve got good news and bad news. The bad news more »

How to Write a Best Selling Book for Lawyers

Alone in a cramped, musky motel room in Virginia, I get a phone call from a trusted referral partner. My referral partner gets right to the point by saying, “I’ve got a new case for you.”  The new case has everything: clear liability and massive damages; there is only one problem: I am in Virginia more »

What I Learned in Africa

As our SUV made its way through pothole streets in a shanty town in Namibia, the thought occurred to me, “Something’s not quite right.”  We passed cardboard houses patched together by tape and string and children playing soccer with a small ball in the rock-strewn muddy street. The “homes” had no water, sewage or electricity, more »

The Easiest Business Development Strategy

This is the easiest business development strategy that will generate new [and returning] business in the shortest amount of time.  Develop an exhaustive list of every client you have represented in the past. Each week, i.e., on the weekend when you are planning your coming week, list 10 to 15 names and phone numbers of more »